Film & motion
Under the Gun
BONES / SELECTED WORK
THE PROJECT
An awareness campaign for Kyiv Digital about responding to air-raid alerts. A Russian roulette metaphor shows the danger of ignoring a warning during everyday activities.
Made by BONES.
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About the project
An awareness campaign for Kyiv Digital about responding to air-raid alerts. A Russian roulette metaphor shows the danger of ignoring a warning during everyday activities.
The final scene transforms a red-marked cartridge into an app notification, connecting a familiar interface with an urgent message. The published case reports more than 150,000 views across media and social platforms. The gallery includes film stills and production material.
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