Social media
Pear shop
BONES / SELECTED WORK
THE PROJECT
Social media, targeted advertising and community management for a Ukrainian fashion and art brand. Stories explored the ideas behind individual pieces and prepared audiences for limited-edition drops.
Made by BONES.
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About the project
Social media, targeted advertising and community management for a Ukrainian fashion and art brand. Stories explored the ideas behind individual pieces and prepared audiences for limited-edition drops.
Urban photography, Ukrainian symbolism and customer-generated content connected products to the community. The published case reports 2,700 additional followers, 20% sales growth over three months, $0.17 CPC and 2.9% CTR.
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