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THE PROJECT
An Instagram launch for a luxury concept store specialising in niche fragrance. BONES developed strategy, visuals, advertising and collaborations, with editorial themes around scent stories and mood.
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About the project
An Instagram launch for a luxury concept store specialising in niche fragrance. BONES developed strategy, visuals, advertising and collaborations, with editorial themes around scent stories and mood.
Powdery colours, textures, flat-lay photography and fashion creator partnerships supported the store’s positioning. The published case reports 25% sales growth in six months, 3.6 ROAS and 3,100 additional followers.
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