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Visual identity

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THE PROJECT

Visual direction and graphic production for a New Year event at a hotel and restaurant. The concept used a festive bow as a shared symbol across the guest journey.

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About the project

Visual direction and graphic production for a New Year event at a hotel and restaurant. The concept used a festive bow as a shared symbol across the guest journey.

Invitations, menus, badges, cards, labels, gifts and wayfinding followed one visual language. Material selection, print techniques and production visits helped carry the idea into a coherent physical experience.

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