Visual identity
Dzendrink
BONES / SELECTED WORK
THE PROJECT
A label design system for a kombucha brand built around mindful consumption. Inspired by Hryhorii Skovoroda’s ideas of simplicity and inner balance, the concept uses meditative animal characters to express different states of mind.
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About the project
A label design system for a kombucha brand built around mindful consumption. Inspired by Hryhorii Skovoroda’s ideas of simplicity and inner balance, the concept uses meditative animal characters to express different states of mind.
Soft colours, a clear information hierarchy and a character-led composition help the packaging stand out calmly. The system was designed to expand across flavours, formats and future products.
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