Social media
Detox
BONES / SELECTED WORK
THE PROJECT
Ongoing social media, advertising, influencer and event support for a drinks brand. The strategy connected healthy living and the product’s natural character with sports initiatives, exhibitions and partnerships.
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About the project
Ongoing social media, advertising, influencer and event support for a drinks brand. The strategy connected healthy living and the product’s natural character with sports initiatives, exhibitions and partnerships.
Clean, water-inspired imagery and creator collaborations helped build a community around the brand. The published case reports 2,500 additional followers, a 39% increase in awareness in a brand-lift survey, more than 400 UGC posts, $0.18 CPC and 2.9% CTR.
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