Visual identity
Cakes House
BONES / SELECTED WORK
THE PROJECT
Branding for a family-owned pastry business. Research explored confectionery trends, competitors and a positioning based on honesty, care and product quality.
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About the project
Branding for a family-owned pastry business. Research explored confectionery trends, competitors and a positioning based on honesty, care and product quality.
The logo combines a cupcake and a house roof to express homemade warmth. A soft colour palette, contemporary typography and coordinated boxes, cups, stickers, bags and business cards form a practical, recognisable identity.
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